Elevator Speech 2

Besides I put at Elevator Pitch 1, I found a very good discussion on “business-know-how” of how to write a good elevator pitch.   It is called “The Art of the Elevator Pitch” at http://www.businessknowhow.com/money/elevator.htm
It puts down six questions a good elevator pitch must ask:
1. What is your product or service?
2. Who is your market?
3. What is your revenue model?
4. Who is behind the company?
5. Who is your competition?
6. What is your competitive advantage?